Form Lab shows you, field by field, where people stop filling in your forms and what to change, so more of them press Send.
Never records what people type. No payment needed to reserve a spot.
Most people who quit this form did it at Phone.
Install the free plugin from your WordPress dashboard, or paste one line into any other site. Form Lab finds the forms on your pages by itself.
Every form gets a report in plain words: how many people saw it, started it and sent it, and which field they gave up at.
Make the suggested change yourself. If the form gets enough visitors, Form Lab can test it first, with half your visitors seeing each version.
On this quote form, 426 people left at Phone. That’s more than every other field put together, and nobody saw an error. They chose to stop.
Each field shows how many people reached it, how many left there, how long they spent, and whether an error message got in their way.
Out of the 1,169 people who started it. Sample data.
Form Lab looks at the fields that lose the most people, biggest first, and says what to change. Every suggestion shows the numbers behind it, so you decide.
426 of the 1,067 people who reached Phone left the form there. Many people don’t want a phone call before they’ve seen a price.
How a test works: half your visitors see the form without Phone, half see it as it is today. Every submission is still saved in Ninja Forms.
Half your visitors see the changed form, half see it as it is. Every submission still lands where it always has. When the test finishes, Form Lab tells you which version got more people to send it, and how sure it is, in a sentence.
A test needs enough visitors to mean anything, and most small forms don’t have them. Form Lab says up front whether a form does, so nobody waits weeks on a test that can’t finish.
Form Lab watches how people move through a form, not what they put in it. Your visitors’ answers stay between them and you.
Form Lab waits for your visitors’ consent by default. You can see the exact data a visit sends, in the console, at any time.
A free plugin you install from your dashboard. It finds your forms, connects them to Form Lab and shows each one’s status right in WordPress.
Every field, every error message, and tests that keep every submission in your Ninja Forms entries, the way they’ve always been.
One line of code measures any form drawn in the page, whatever built it: other form plugins, site builders or plain HTML.
One thing it can’t do: forms shown in a frame from another site, such as Typeform or Google Forms. Form Lab can’t see inside those, so it won’t pretend to.
Switch between your clients’ sites from one list, and see at a glance which form is losing people this week.
Not yet. Form Lab is in early access. Choose a plan to reserve your spot. You won’t pay anything today, and we’ll email you when it opens.
No. Reports say what happened in everyday words, like “426 people left at Phone.” Every suggested fix says what to change and why, using your own form’s numbers.
If the form is drawn in your page, yes, whatever tool built it. The WordPress plugin finds your forms by itself, and Ninja Forms gets the deepest detail. Forms shown in a frame from another site, such as Typeform or Google Forms, can’t be measured, so we don’t claim to.
Which field someone is in, when they move on, how long they take, whether they saw an error message, and whether the form was sent. Never what they type. It waits for your visitors’ consent by default. See exactly what we record.
It depends on the form. Each form’s page says up front whether it gets enough visitors, and roughly how long a test would take. A typical quote form needs about 1,600 views in total. If yours can’t support a test, we’ll say so and suggest a fix you can simply make.
Yes. The plugin is free to install. Reports, suggested fixes and tests come with a plan, from $19 a month.
Every business we’ve built a website for has asked us the same thing: “Why aren’t more people filling in the form?” Their form tool could tell them how many were sent, but not who gave up, or where.
So we built the thing we wanted to hand them: a report that says, in plain words, which field is costing them leads, and what to try. We won’t claim more than the numbers show. If a form doesn’t get enough visitors to test, we’ll say so.
Charles and Andy, Form Lab
Three plans, from $19 a month. Reserve your spot now. No payment needed today.