Privacy policy
Last updated November 12, 2026
This policy covers this website and the Form Lab early access list. What the Form Lab product records about your visitors is on its own page, What we record.
In short: this website counts visits without cookies, and if you reserve a spot we keep your email address and the plan you chose, only to tell you when Form Lab opens.
What this website collects
- Counts of visits and clicks. We count page views on Home, Pricing and Checkout, and clicks on “See plans” and each plan’s “Choose” button. Each count is a plain total, with the campaign tags or referring website that brought the visit, where there are any.
- Your email address and plan, if you reserve a spot, with the price shown to you and the date.
We don’t use cookies, ad trackers or third-party analytics on this website, and we don’t store anything in your browser.
How we use it
The counts tell us whether small businesses want Form Lab, and which plan suits them. Your email address is used for one thing: to tell you when Form Lab opens, with the plan and price you reserved. We don’t sell it, share it for advertising or add it to a newsletter.
Where it’s kept
The counts and the early access list are stored with Cloudflare, which runs this website. Only the Form Lab team can read the list.
Your choices
Reply to any email from us, or write to the Form Lab team, and we’ll remove your address from the list or send you what we hold about you.
Changes
If this policy changes, the date at the top changes with it. A complete policy for the Form Lab product will be published before it opens.