Solo
For one business with a few important forms.
$19/month
1 site · up to 5 forms
- Field-by-field reports
- Suggested fixes in plain language
- Free WordPress plugin or the snippet
- 12 months of history
Early access
Simple plans for the forms that bring in your leads.
Choose a plan to reserve your spot at today’s price. Form Lab isn’t open yet, so there’s nothing to pay now.
Business
Most formsFor businesses whose forms bring in most of their leads.
$49/month
3 sites · unlimited forms
- Everything in Solo
- Tests on forms with enough visitors
- A weekly email when a field gets worse
- Ninja Forms field-level detail
Agency
For agencies that look after their clients’ sites.
$149/month
25 client sites · unlimited forms
- Everything in Business
- One console for every client, with a site switcher
- Reports you can send to a client
- Invite each client to see only their own site
About tests: a test needs enough visitors to mean anything, often about 1,600 views of one form. Every plan shows up front whether each of your forms has them.
On every plan
- The free WordPress plugin, or the snippet for any site
- Never records what people type
- Waits for your visitors’ consent by default
- Reports in plain words, not charts to decode
- Help from the people who built it
- Cancel any time once it opens
Billing questions
Will I be charged when I choose a plan?
No. Form Lab isn’t open yet. Choosing a plan reserves your spot on it at today’s price. We ask for an email address and nothing else: no card, no payment details.
When does billing start?
Only once Form Lab opens and you decide to start. We’ll email you first, with the plan and price you reserved, and you can change your mind then.
Can I change plans later?
Yes. Move up or down at any time, and the change applies from your next month. If you outgrow Solo’s five forms, Business has no form limit.
What counts as a site?
One website with the plugin or the snippet on it, however many pages or forms it has. A staging copy of the same site doesn’t count as a second one.
Why do tests start on Business?
A test only means something on a form with enough visitors, and the forms that have them are usually the ones a business depends on. Every plan shows whether a form could support a test, so you know before you upgrade.
Is there a free plan?
The WordPress plugin is free to install. Reports, suggested fixes and tests come with a plan. We’d rather charge a fair price than sell anything about your visitors.