Clicks and timing. Never what people type.
Form Lab measures how people move through your form so it can show you where they give up. Here is every kind of thing it records, in plain words first, then in detail.
- Recorded
Which field someone is in
In plain wordsWhen a visitor clicks into a field, and when they move on to the next one.
In detailSent as the field’s name, such as “phone”, with the moment they arrived and left. Never what is in it.
- Recorded
How long each field takes
In plain wordsThe time between clicking into a field and leaving it.
In detailSent in milliseconds. Long pauses are how Form Lab spots a question that makes people stop and think.
- Recorded
How many times someone deleted text
In plain wordsA count of deletes in a field, which shows when a question is hard to answer.
In detailOnly the number, such as “1”. Never what was deleted.
- Recorded
Whether an error message appeared, and whether the form was sent
In plain wordsIf the form showed a message such as “Please enter a valid email”, and whether the visitor pressed Send and it went through.
In detailThe submission itself never reaches Form Lab. It stays in your form tool, as it always has.
- Recorded
The page, and one visit at a time
In plain wordsWhich page the form was on, and which steps belong to the same visit.
In detailThe page’s path and a short random visit code. Nothing that says who the visitor is.
- Never recorded
Anything typed into a field
In plain wordsNot a letter of it. Not names, email addresses, phone numbers or messages.
In detailForm Lab is built so it can’t read the text in your fields. This setting is always on and can’t be turned off.
- Never recorded
IP addresses, or who the visitor is
In plain wordsForm Lab never gets a visitor’s IP address, name or account.
In detailA visit is a random code that means nothing outside that visit.
- Never recorded
Anything before consent
In plain wordsBy default, Form Lab starts only after your cookie banner says yes.
In detailYou can turn the wait off in Settings, and the console suggests doing so only if your lawyer says you don’t need consent where you are.
See it for yourself
Every Form Lab console has a What we record page. It shows the latest visits, the steps each one took, and the exact data the browser sent.
Where the data lives
The records for your forms are used to build your reports and nothing else. They are never sold, never shared for advertising and never used to follow a visitor to another site.
Removing a site from Form Lab stops measuring it and deletes that site’s numbers. Questions go to the Form Lab team from your console’s Help page. Our privacy policy covers this website and early access.